paul kelly.

UX / UI / Graphic Design

Case Study

Annick Doza –
Executive Coach.

Project Details

Client Name

Annick Doza

Project duration

2 Months

App Dwonload

Elegant Themes

Project Summary

The client brief was for a brand new logo new website and online learning platform where Annick could sell her online coaching courses, webinars and other products. We thoroughly enjoyed working with Annick and her team. Their energy and open-mindedness made the process such a pleasure.

First Meeting

We initally met with Annick and her team to discuss the project and to ascertain the purpose of the website. Annick wanted to create a series of online training courses focusing on how to manage our fast-paced modern lives. As well as the creating course content itself, a platform to run and sell the courses was also required. From that initial meeting we got to work to consider the best approach to the project.

UX Design

We initially conducted an analysis of the online executive coaching landscape using competitive benchmarking. With these results, we carried out usability testing to ascertain users’ likes, dislikes and pain points of the current offerings available. Through the insights obtained, we drafted affinity diagrams, a customer journey map and a flow diagram before moving on to prototyping.

Research & Analysis

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Data Visualisation

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Prototyping

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Visual Design

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Pink
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Purple

Aa

Alata

Alata Regular

Alata Bold

Alata UPPERCASE

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Summary

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paul kelly.
user experience designer.
dublin, ireland.

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